The Essentials of a Casino Affiliate Program

We built this reference to give you a straightforward, calm summary of how our partnership model works at Kong Casino https://kongs.casino/fr-be/legal-and-affiliates/. If you run a website, social channel, or review platform in Belgium, this is the foundation for understanding the setup, the legal framework, and the practical steps involved in joining our network.

How the Kong Casino Program Works across Belgium

Belgium runs a stringent licensing regime governed by the Gaming Commission. Any partnership we keep must align fully with these national rules. This indicates our affiliate program is constructed on compliance-first principles, with specific restrictions on marketing language, bonus advertising, and responsible gaming messaging.

When you participate, you gain entry to a dedicated dashboard. From there, you can generate tracking links, monitor clicks, registrations, and depositing player counts. We offer standardized creative materials that have already passed our internal compliance review, so you do not need to guess what is acceptable under Belgian law.

We provide commissions based on a revenue share model. Each month, your account shows a percentage of the net revenue generated by the players you recommended. We exclude cost-per-acquisition arrangements, as our focus stays on consistent player value and long-term alignment of interests.

Income Share Structure

Our standard revenue share is determined on net gaming revenue from your referred players. This figure already includes player winnings, chargebacks, and applicable gaming taxes. We think this transparent calculation method enables it more straightforward for you to forecast your earnings realistically over time.

There is no negative carryover in our default agreement. If your referred players have a winning month, your balance simply goes back to zero at the start of the following month. We implemented this feature so that a single big win does not affect your future commissions indefinitely.

Tracking and Assignment Window

We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral assigns to your account. We also use a last-click attribution model, which implies the most recent affiliate link clicked before registration obtains credit for the referral.

Our tracking system is verified regularly to ensure accuracy. We record every click, impression, and registration event. In your dashboard, you can view a near real-time feed of activity, which enables you to adjust your content strategy quickly based on what is actually performing for your Belgian audience.

Maintaining a Enduring Partnership

A viable affiliate relationship relies on mutual respect and consistent visibility. We urge partners to publish regular, pertinent content rather than letting links stay on stale pages. Fresh material aids not only your search rankings but also indicates to us that you remain actively engaged with the program.

We review all active affiliate accounts periodically. If your account records no clicks for six consecutive months, we may deactivate your links and request a check-in. This is not punitive; we simply aim to clarify whether you need updated creative assets or if your promotional focus has shifted elsewhere.

The Belgian market evolves with regulatory updates, new game releases, and evolving player preferences. We distribute relevant news with our affiliate network through a monthly bulletin. Staying informed helps you adjust your content strategy and remain compliant as rules around advertising and player protection evolve.

Should you choose to leave the program, you can terminate your account with 30 days’ notice. Commissions accrued up to the closure date are disbursed in the next regular payment cycle, given they meet the minimum threshold. We believe a clean, professional exit process is as important as a smooth onboarding experience.

What a Casino Affiliate Program Really Means

An affiliate program is a partnership deal between our platform and an external publisher. You promote Kong Casino through dedicated referral links, and we pay you a share when your referred visitors take a specified action. It is a performance-based relationship rather than a fixed-fee advertising buy.

The basic principle relies on honest reporting. Every affiliate receives a distinct code embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system assigns the activity to your account accurately.

We consider this a long-term collaboration. Our interest lies in attracting players who genuinely enjoy the platform, while your interest lies in recommending a product you can trust. The model works only when both sides adhere to the rules and the local regulatory environment.

Regulatory Duties for Belgian Affiliates

Working as an affiliate in Belgium requires you must follow several layers of legislation. The Belgian Gaming Act establishes the groundwork, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also come into play. We ask every partner to comprehend these before promoting Kong Casino.

You must clearly disclose your commercial relationship on every page or post that features affiliate links. Belgian consumer law requires that advertising be identifiable as such. A simple statement like “We earn a commission when you register through our links” positioned near the content fulfills this requirement in most cases.

You are also barred from directing content at individuals under 21. All your content must be tailored for an adult audience, and you should take reasonable steps to avoid attracting minors. We provide age-gate prompts in our own journey, but your promotional context must also reflect this restriction.

Limitations on Advertising Content

Belgian regulations ban misleading claims about winning probabilities or suggesting that gambling solves financial problems. Your copy must not guarantee guaranteed wins, risk-free betting, or portray gambling as an employment alternative. All bonus terms must be shown with the key conditions visible and not buried in fine print.

You also cannot use images of minors, celebrities who look to be under 25, or any visual elements that minimize excessive play. We offer a compliance-reviewed media kit, but any self-created content you use must still adhere to the same high standards we uphold in our own marketing.

Messages on Responsible Gambling

Every affiliate page that features Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically means linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We instruct you to place this within a dedicated section, not buried in a footer.

We also demand you to avoid terms like “safe bet” or “no risk.” Gambling inherently entails risk, and Belgian law demands that this be clear. The tone you adopt should be factual, not euphoric, and your audience must be informed that help is available if their play becomes problematic.

Commission Conditions and Payment Schedule

Our commission structure is structured to be reliable even in a market with tight regulation. We calculate commissions on the 1st of each month for the prior calendar month. Account summaries become accessible in your dashboard right away after calculation, so you never wait for manual reports.

Payments are processed within 15 days of statement generation. We provide bank transfers to Belgian IBAN accounts as the primary method. The minimum payment amount is set at €100, and if your accrued balance falls below that figure, we roll it forward to the next payment cycle automatically.

Our revenue share rate is based on tiers based on the count of new depositing players referred each month. As your referred player base grows, your commission rate increases across set tiers. This structure encourages regular, valuable referrals rather than one-off spikes in low-intent traffic.

• Commissions are computed on net gaming revenue after winnings, bonuses, and chargebacks are deducted.
• Transaction currency is euros, with no exchange fees added for Belgian bank accounts.
• A minimum of €100 in verified commissions is required before a transfer is made each cycle.

What We Look For from Our Partners in Belgium

We carefully choose who partners with Kong Casino. Our ideal partner understands the Belgian gambling landscape and runs a platform that engages adults who are currently looking for online casino entertainment. We do not accept partners who use aggressive pop-up advertising or deceptive pre-sell pages.

We expect you to maintain your content truthful and up to date. If we modify a bonus structure or discontinue a game category, your reviews and landing pages should reflect that within a suitable timeframe. Outdated offers lead to confusion and can lead to compliance complaints from the Gaming Commission.

Regular communication matters to us. We assign an affiliate manager to every approved Belgian partner. This person can respond to questions about promotional restrictions, provide performance feedback, and notify you to upcoming campaigns. You are not ever kept in the dark whether a piece of content will pass review.

Promotion Techniques We Allow

Content-based promotion is most effective and follows Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all supported. These formats give you space to present factual information while smoothly integrating your affiliate links in a way that adds value for readers.

Online platform promotion is permitted on condition your channel targets an mature audience. Paid social ads demand additional scrutiny, as platforms like Facebook apply their own gambling ad constraints. We recommend consulting our compliance team before launching any paid campaign on Belgian audiences.

Forbidden Activities and Grounds for Termination

Spam email promotion is strictly prohibited, as is any attempt to intercept traffic through domain squatting, typosquatting, or malware-adjacent distribution. Violations of these policies result in immediate account closure and forfeiture of unpaid commissions. Belgian anti-spam legislation is especially stringent.

Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not authorized without prior written consent. We enforce this to protect organic brand traffic and to ensure a fair environment for all approved affiliates who invest in quality content.

• No unsolicited email campaigns targeting Belgian residents under any situation.
• No use of our brand name or deliberate misspellings in paid search campaigns without written permission.
• No cloaking, doorway pages, or other techniques designed to show different content to search engines than to human visitors.

Data Security and the Affiliate Relationship

The Data Protection Regulation governs everything we undertake with our Belgian partners. As an affiliate, you serve as a distinct data controller for the information you obtain on your own platform. We act as a controller for the player data we manage once a user joins Kong Casino.

We do not provide personally identifiable player data with affiliates. Your dashboard shows anonymized statistics—you view that a player signed up and made a deposit on a certain date, but you do not get their name, email, or payment details. This distinction respects player privacy and aligns with the GDPR principle of data minimization.

You must have your own transparent privacy policy on your platform that describes how you manage cookies, tracking, and any personal data you obtain. It should also indicate that your site includes affiliate links pointing to third-party gambling services. Belgian supervisory authorities require this transparency from all commercial websites.

Ways to Join Our Affiliate Program

This application process is clear but thorough. We assess every prospective partner against our compliance standards before approval. This stops unauthorized or inappropriate promotion of Kong Casino in the Belgian market and protects both your reputation and ours.

We launch with a short online application form reachable from our legal and affiliates page. You will supply details about your platform, your typical audience demographics, and the promotional methods you intend to use. Be precise here, because incomplete applications are slower to handle.

After submission, our affiliate team examines the application, usually within five working days. We check your website or channel for existing content, age-appropriate presentation, and alignment with Belgian compliance rules. If everything meets our criteria, we provide your unique affiliate account credentials by email.

1. Submit the online application form with accurate platform details and traffic source information.
2. Wait for our compliance review, which typically takes up to five working days for Belgian applicants.
3. Obtain your unique affiliate ID, establish your dashboard, and commence using approved tracking links in your content.

Resources Provided for Accepted Affiliates

Once approved, you receive our private affiliate resource library. This includes banners, text links, game screenshots, and compliance-approved copy snippets in Dutch and French. We allocate resources to these materials so you devote less time making assets and more time connecting with your audience.

We also offer monthly performance insights that go beyond raw numbers. You obtain data on which game categories your referred players prefer, average deposit values, and retention trends. This intelligence helps you tailor your content to what actually connects with Belgian players you bring to Kong Casino.

Our team keeps an open line through a dedicated email address and periodic webinars. These sessions cover practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and improving your content layout for higher click-through rates without using aggressive tactics.

• Certified media kit with banners and text links ready for Dutch and French language audiences.
• Monthly webinars addressing compliance updates, seasonal promotions, and performance optimization tips.
• Dedicated affiliate manager assigned to answer questions and pre-review your promotional materials.

We developed the entire program so that a diligent Belgian partner can operate securely within the legal framework while building a revenue stream that compensates genuine influence. The documentation you need is present from the moment your account is enabled, and we continuously improve our resources based on partner feedback.